Secuoya Studios has appointed José María Caro as chief content officer, tapping the executive one day after his departure from HBO Max Spain. The Madrid-based production company aims to bolster its global content strategy with Caro's appointment, signaling ambition to compete at a higher level internationally.
Caro brings substantial credentials across streaming and traditional media. His resume includes stints at Amazon MGM Studios, where he worked on major slate decisions, and leadership roles at Buendía Estudios, the Spanish production company behind prestige content. He also held positions at Middle East Broadcasting Center, giving him experience navigating diverse markets and audience preferences across geographies.
The timing matters. Caro's exit from HBO Max Spain comes as the streamer continues restructuring in Europe, where it faces pressure from local competitors and established broadcasters. His move to Secuoya Studios represents a vote of confidence in the Spanish production sector's ability to develop globally competitive content.
Secuoya Studios has positioned itself as a serious player in European production, working across scripted drama, limited series, and international co-productions. The studio operates in a crowded landscape where Spanish producers compete with established names like Buendía and streaming giants' in-house operations. Caro's mandate involves sharpening creative direction and presumably developing projects with international appeal.
His background spanning content creation and executive strategy suggests Secuoya intends to move beyond production services into greenlighting original intellectual property. That approach mirrors how Spanish studios like Buendía built prestige through acclaimed shows that travel to foreign audiences.
The appointment reflects broader consolidation within Spanish media. As streamers rationalize European operations and licensing costs rise, independent studios must hire experienced executives who understand both local production capabilities and global distribution demands. Caro's experience at Amazon MGM, where he evaluated content for worldwide platforms, makes him valuable for that calc