Sony Pictures Television takes majority control of 32 Flavors, the production company behind Bravo hits "Vanderpump Rules" and "The Valley." Founder and CEO Alex Baskin remains in his leadership role under the deal.
The acquisition strengthens Sony's footprint in unscripted television at a moment when legacy studios compete fiercely for content factories that produce reliable, franchise-driven programming. 32 Flavors has built a reputation manufacturing high-performing reality franchises. "Vanderpump Rules" launched in 2013 and became Bravo's longest-running original series. "The Valley," the spinoff centered on Jax Taylor and Brittany Cartwright, premiered last year and extended the universe into fresh territory.
Baskin founded 32 Flavors and built the company into a reliable hitmaker. His continued leadership signals Sony's confidence in the creative vision that drives both shows. The studio gets access to proven talent relationships, existing production infrastructure, and established pipelines to Bravo and other networks.
This move fits Sony's broader strategy of acquiring independent production companies to own more IP and secure stable output deals. The company already owns multiple production arms focused on unscripted content, and 32 Flavors adds another revenue stream and franchise anchor.
For Bravo specifically, the deal provides security. The network has leaned heavily on Vanderpump universe content, and securing the producer's output through Sony ensures continuity for a major tentpole property. Reality television remains among the cheapest and most profitable content categories, making producers like 32 Flavors attractive acquisition targets despite streaming disruption hitting scripted programming hard.
The terms of the deal remain undisclosed, but majority stakes in proven production companies typically command nine-figure valuations. Sony's investment reflects confidence that Baskin can continue generating buzzworthy franch