Untitled Entertainment has completed its acquisition of Brookside Artist Management, the boutique talent firm founded by Emily Gerson Saines in 1998. The deal integrates Brookside fully into Untitled's operations, with Gerson Saines joining as a partner in the New York office alongside managers Laura Wilkinson and Tess Citron.
The acquisition strengthens Untitled's footprint in artist representation at a time when talent management continues consolidating across the entertainment industry. Brookside has maintained a lean, personalized approach to client relationships over its 26-year history, focusing on selective roster building rather than sprawling client lists. That philosophy aligns with Untitled's positioning as a full-service entertainment company balancing management, production, and strategic advisory work.
Gerson Saines' partnership status signals Untitled values her client relationships and industry connections enough to elevate her within the larger organization. The inclusion of Wilkinson and Citron preserves continuity for Brookside's existing clients, a key concern in any management acquisition. Talent firms live or die on personal relationships, so retaining the team that built those bonds protects the deal's commercial viability.
This move reflects broader trends in entertainment consolidation. Larger companies acquire smaller, specialized shops to expand their rosters and capabilities without building from scratch. For Brookside's clients, integration into Untitled means access to broader production resources, financing connections, and strategic opportunities across television, film, and digital platforms. For Untitled, it's strategic roster expansion with proven management talent already in place.
The New York office upgrade matters too. As production hubs shift and streaming platforms decentralize development, maintaining strong East Coast operations keeps Untitled competitive for theater-focused talent and New York-based projects. The timing suggests confidence in continued growth despite industry headwinds from strikes and