Guillermo Rodriguez, the comedic sidekick and perennial scene-stealer from ABC's "Jimmy Kimmel Live!", joins the cast of "Dancing With the Stars" Season 35. Rodriguez brings his infectious personality and underdog charm to the ballroom competition, becoming the latest celebrity contestant announced for the upcoming season on ABC.
Rodriguez earned devoted fans through his tenure as Kimmel's right-hand man, where his tequila-fueled bits and everyman relatability made him a standout figure in late-night television. His casting signals "Dancing With the Stars" commitment to recruiting personalities with genuine fan bases rather than A-list stars chasing career resets. The show has increasingly leaned into reality TV stars and television personalities over traditional celebrities, a strategy that has kept the franchise relevant with younger audiences.
Rodriguez joins a contestant roster that includes "The Traitors" and "Love Island" star Maura Higgins and "Summer House" fixture Ciara Miller. The Season 35 lineup reflects the show's broader pivot toward influencers and streaming-generation celebrities who command social media engagement and built-in fan voting blocs. This approach contrasts with earlier seasons that relied on fading A-list names seeking rehabilitation or relevance.
For Rodriguez, the opportunity represents a chance to step beyond his supporting role and claim his own spotlight. His chemistry with Kimmel and proven ability to connect with audiences suggest he could resonate with "Dancing With the Stars" voters. Late-night audiences and reality TV watchers overlap considerably, giving Rodriguez potential crossover appeal.
"Dancing With the Stars" returns for its 35th season on ABC with Tyra Banks hosting and Derek Hough and Len Goodman judging. The competition remains one of broadcast television's steadiest performers, particularly among older demographics, though the cast composition has shifted dramatically toward younger viewers and social media-