Jackie Tohn and Timothy Simons are championing Los Angeles as a production hub for Season 3 of Netflix's "Nobody Wants This," spotlighting the economic stakes for the entertainment industry workforce. Speaking at the 2026 Las Culturistas Culture Awards, Tohn emphasized the city's role as the backbone of American television and film production. "This is an industry town, so many people have moved here, live here. Their livelihoods are here," she stated to Deadline.
The actors' comments arrive as studios and streamers weigh production decisions post-labor disputes. Netflix's romantic comedy series, starring Kristen Bell and Adam Scott, represents the kind of mid-budget prestige television that depends on LA's established infrastructure, crews, and post-production ecosystems. Simons joined Tohn in advocating for the city's practical advantages. The show's continued production signals Netflix's commitment to LA-based projects even as some productions have shifted to cheaper markets or international locations.
"The infrastructure already exists," Tohn noted, referencing the city's soundstages, equipment rental facilities, and decades-accumulated technical expertise. This argument carries weight in an industry where relocating production costs time and money. LA remains home to roughly 150,000 entertainment workers whose employment depends on consistent production volume.
"Nobody Wants This" Season 2 landed on Netflix in September 2024 and became a top performer for the streamer, ranking among its most-watched English-language series that week. The show's success justified the early renewal, making it a flagship example of the kind of content that keeps production dollars flowing through Southern California.
The actors' advocacy reflects broader industry conversations about production sustainability. While Georgia's tax incentives and other states' rebates continue attracting projects, established production towns like Los Angeles argue that efficiency and quality justify higher costs. For a show