The Korean variety juggernaut "Running Man" is heading stateside. SBS, the South Korean broadcaster behind the show, has partnered with producer Pippa Lambert's Hellcat production company to develop an American adaptation of the long-running format.
"Running Man" debuted in Korea in 2010 and has become a cultural phenomenon, amassing over 700 episodes. The series frames itself as a weekly game of tag, but functions as a variety show where celebrity contestants navigate physical and mental challenges while being hunted by other players. The format hinges on unpredictable chaos, quick editing, and genuine chemistry between cast members. It's become a template for how to make game shows feel fresh and organic rather than overly produced.
This U.S. push represents another Korean entertainment format crossing into the American mainstream. The Korean Wave has grown beyond music and film into television production, with formats like "The Masked Singer," which launched first in South Korea before becoming a Fox megahit, proving American audiences embrace these culturally distinct entertainment approaches. Hellcat has worked on various unscripted projects and represents an experienced production partner for adapting international content.
The adaptation faces the standard challenges of format translation. American versions of Korean shows must balance the source material's unique energy with local casting and cultural touchstones. "Running Man" thrives on organic moments between regulars and guest celebrities, so finding the right ensemble cast becomes critical. The show's rapid-fire pacing and physical comedy also require careful calibration for U.S. television standards.
SBS and Hellcat haven't announced network or streaming platform details yet, though the property's global success makes it attractive to major outlets. Streamers like Netflix and Hulu have shown appetite for international format adaptations, while traditional broadcasters continue developing unscripted content. "Running Man's" proven 14-year track