Prime Video has canceled "It's Not Like That" after one season, the streamer confirmed. The faith-based family drama from Wonder Project will not return for a second installment, ending the story of star-crossed lovers Malcolm (Scott Foley) and Lori (Erinn Hayes) on a cliffhanger.
The show maintains a perfect 100% score on Rotten Tomatoes, making its cancellation a casualty of the broader streaming culling that has defined the post-pandemic entertainment landscape. Prime Video, like Netflix, Disney Plus, and other platforms, has aggressively trimmed underperforming titles regardless of critical reception or fan attachment.
"It's Not Like That" targeted the faith-forward audience that streamers have increasingly courted as a growth demographic. The series explored romantic tension between its two leads while incorporating spiritual themes meant to resonate with religious viewers. That niche positioning, however, apparently failed to deliver the subscriber numbers or engagement metrics Amazon demanded.
The cancellation reflects a harsh reality for niche programming on streaming platforms. Critical acclaim no longer guarantees renewal when algorithms prioritize viewership data over reviews. Shows with devoted but smaller audiences face extinction regularly, particularly when they occupy narrower genre lanes like faith-based content.
Scott Foley brings extensive television experience from roles in "Scandal" and "Grey's Anatomy," while Erinn Hayes has carved out her own reputation through supporting work across broadcast and streaming. For both actors, the abrupt ending denies them the chance to complete their characters' arcs or provide closure to invested viewers.
Wonder Project's project joins the graveyard of single-season cancellations that have become routine for streamers prioritizing volume and subscriber acquisition over series longevity. Prime Video continues building its portfolio across multiple genres, but the math increasingly doesn't work for shows operating outside mainstream appeal, regardless of how critics