Scott Foley expressed disappointment after Prime Video canceled "It's Not Like That" following its first season. The actor posted a video on Instagram Wednesday, noting the drama series had spent roughly six weeks in Prime Video's top 10, climbing as high as number three or four in viewership rankings.
Foley's reaction captures the frustration many actors experience when streaming platforms greenlight shows with modest success but opt not to continue them. "It's Not Like That" had demonstrated audience appetite, which makes the cancellation particularly stinging for cast and crew invested in the project.
Prime Video's cancellation reflects a broader industry pattern where viewership metrics alone don't guarantee renewal. Streaming services factor in production costs, subscriber retention value, and algorithmic predictions about future performance. A show can rank high in top 10 lists yet get axed if the platform determines it won't drive long-term subscriptions or engagement.
Foley, known for roles in "Scandal," "The Resident," and other established dramas, now joins a growing roster of actors whose series lost their streaming homes after short runs. Shows like "The Peripheral" (Prime Video), "Godless" (Netflix), and countless others have faced similar fates despite modest viewership success.
The cancellation highlights tensions between creative communities and Wall Street-focused streaming strategies. Platforms have shifted from pursuing prestige and legacy toward maximizing immediate returns. A top 10 ranking matters less than data suggesting whether viewers will return for season two or recommend the service to others.
For Foley and his cast, the silver lining remains the show's availability on the platform. Unlike canceled network broadcasts that vanish entirely, "It's Not Like That" remains streamable for those who discovered it. Still, the abrupt ending leaves storylines unresolved and careers waiting for the next opportunity.