Netflix moves beyond "Squid Game" with a Monopoly competition series that partners Studio Lambert and Hasbro Entertainment, marking the streamer's pivot toward board game adaptations. Casting officially opens for the untitled project, which targets a 2027 debut.
Studio Lambert, the production company behind Netflix's "The Traitors" franchise, brings proven competition format expertise to the venture. Hasbro Entertainment leverages its toy and game IP portfolio across film and television. The pairing signals Netflix's strategy to mine beloved board games for prestige competition television, following the global phenomenon of "Squid Game," which generated billions in viewing hours and spawned merchandise lines.
The Monopoly series represents a calculated bet. Competition formats drive engagement on streaming platforms, and board games offer built-in narrative structures and global recognition. Netflix already exploits this terrain with "The Traitors" and "Physical 100," which dominate viewership rankings. A Monopoly competition adds to that portfolio while avoiding the creative saturation of copycat survival dramas.
Details remain sparse on gameplay mechanics and contestant pools. The casting announcement suggests Netflix targets broad appeal rather than celebrity-driven rosters. Studio Lambert's "Traitors" format thrives on interpersonal conflict and strategic gameplay, qualities that translate naturally to Monopoly's property acquisition mechanics and negotiation elements.
The 2027 premiere places the project two years out, allowing development time and hype building. This timing also positions Monopoly within Netflix's slate as the streamer recalibrates post-"Squid Game." While the Korean survival drama delivered unprecedented cultural dominance, its sequel underperformed relative to expectations, prompting Netflix to diversify competition television beyond death-game aesthetics.
For Hasbro, the Netflix deal extends its board game franchise into prestige television territory. Monopoly adaptations have existed