Netflix is developing a competition series based on the Hasbro board game Monopoly, with casting now open and a 2027 premiere targeted. The streamer partnered with Hasbro Entertainment and Studio Lambert, the production company behind competition formats like The Traitors and Love is Blind.
The show will pit 12 contestants against each other for a $2 million prize pool. Details on gameplay mechanics and how the classic real estate board game translates to television competition remain sparse, though the format suggests producers will adapt the strategic negotiation and financial maneuvering that define Monopoly's tabletop experience into a competitive spectacle.
This project fits Netflix's broader strategy of converting recognizable IP into unscripted competition content. The streamer has found success with game-based formats like The Traitors and physical competition shows like Physical 100. Board games offer built-in rule sets, audience familiarity, and merchandising tie-ins that appeal to both Netflix's content ambitions and Hasbro's brand expansion goals.
Studio Lambert brings proven competition series expertise. The production company has crafted some of streaming's most talked-about formats, with The Traitors becoming a global phenomenon across Netflix and other platforms. Their involvement signals Netflix's intent to treat Monopoly as more than a novelty IP adaptation, positioning it as a serious competition vehicle with production quality comparable to the streamer's flagship unscripted titles.
The 2027 premiere date suggests Netflix is in early development stages, allowing time to finalize casting, test format mechanics, and build promotional momentum. Monopoly's cultural staying power and multi-generational appeal make it a natural fit for Netflix's attempt to reach both casual viewers and competition series enthusiasts. The $2 million prize signals the streaming platform views this as a prestige unscripted project rather than a quick cash grab on familiar