Netflix is expanding its creator partnerships with Mythical Entertainment, bringing three shows to the platform in a simultaneous release strategy that mirrors how the content drops on YouTube.
"Good Mythical Morning," the long-running daily talk show hosted by Rhett McLaughlin and Link Neal, will premiere on Netflix alongside spinoffs "Mythical Kitchen" and "Last Meals." All three series will land on Netflix the same day they upload to YouTube, preserving the dual-platform release model that has defined Mythical Entertainment's distribution strategy.
The deal represents Netflix's continued investment in established creator talent and established fanbases. Rhett and Link built "Good Mythical Morning" into one of YouTube's most consistent performers, with the show airing five days a week and accumulating hundreds of millions of views. The duo's chemistry and format have spawned multiple successful spinoffs, with "Mythical Kitchen" focusing on food-related content and "Last Meals" featuring celebrities discussing their final meal choices.
For Netflix, the move signals a strategic pivot. The streamer has increasingly courted YouTube creators and established digital personalities rather than exclusively developing in-house content. This approach allows Netflix to leverage existing audiences and proven formats while expanding its content library without bearing full production costs.
The simultaneous YouTube and Netflix release structure differs from Netflix's typical exclusivity model. It suggests the streamer values Mythical Entertainment's audience loyalty and YouTube presence enough to accept a non-exclusive arrangement. This flexibility mirrors Netflix's broader shift toward incorporating creator-driven content alongside traditional scripted and unscripted programming.
Mythical Entertainment joins a growing roster of YouTube creators finding homes on traditional streaming platforms. The deal also reflects Netflix's recognition that creator audiences span multiple platforms, and audiences increasingly expect content to exist across ecosystems rather than behind paywalls.
The partnership deepens Netflix's bench of daily programming options and positions it compet