Bluey has reclaimed the top spot on Disney+ in the United States, surpassing X-Men '97 in viewership rankings. The Australian children's animated series, which follows the adventures of a blue heeler puppy family navigating everyday life, continues to dominate the streamer's charts despite the arrival of Marvel's highly anticipated X-Men '97 revival.
X-Men '97 arrived on Disney+ as one of the platform's biggest releases this year, capitalizing on nostalgia for the beloved 1990s animated series. The show generated substantial buzz among Marvel fans and animation enthusiasts, but failed to dethrone Bluey from its commanding position on the platform.
Bluey's sustained dominance reflects the show's universal appeal across multiple demographics. While X-Men '97 targets a more specific audience of Marvel fans and '90s animation enthusiasts, Bluey attracts families with children, nostalgic adults who grew up with the series, and viewers seeking wholesome, character-driven storytelling. The show's emotional depth, humor layered for both children and parents, and consistently high production values have made it a cultural phenomenon.
The series, created by Joe Brumm for ABC and ABC Kids, has become one of streaming's most valuable properties. Disney has recognized Bluey's commercial value by renewing it multiple times and expanding the universe through theatrical releases and spin-offs. The show's influence extends beyond streaming metrics, shaping conversations about children's programming and animation quality across the industry.
X-Men '97's presence on Disney+ remains significant for Marvel's animated slate, but its performance underscores a broader streaming truth: established, family-friendly content often outperforms event releases when measuring total engagement. Bluey's ability to maintain viewership across multiple seasons demonstrates the staying power of quality storytelling that resonates with audiences year after year