Netflix continues its aggressive play for creator-driven content, bringing Mythical Entertainment's cooking shows to the platform starting September 7. The deal brings three shows to Netflix: "Last Meals," "Good Mythical Morning," and "Mythical Kitchen."
Mythical Entertainment, founded by Rhett McLaughlin and Link Neal, built a massive audience on YouTube with "Good Mythical Morning," their daily talk and comedy show that has accumulated billions of views. The pair expanded into food content with "Mythical Kitchen," which became a breakout hit on their network. "Last Meals" is a newer addition to their portfolio, exploring culinary storytelling.
This partnership signals Netflix's pivot toward licensing established creator content rather than building from scratch. Unlike traditional studio deals, Netflix is tapping into audiences already invested in Mythical's brand. The creators maintain their YouTube presence while gaining Netflix's massive subscriber base and promotional muscle.
The timing reflects broader streaming trends. Platforms are investing heavily in food and cooking content after discovering audiences consume it voraciously across all demographics. Netflix has greenlit multiple food shows in recent years, from documentary series to competition formats. Partnering with Mythical gives Netflix proven hits with established fanbases, reducing risk compared to original development.
For Mythical, the Netflix deal represents validation and revenue diversification. YouTube remains the home base, but streaming platforms offer distribution scale and international reach. Other creators like MrBeast and Dude Perfect have similarly licensed content to traditional platforms while maintaining YouTube operations.
The deal also reflects Netflix's content strategy shift post-2022, when subscriber growth stalled and the company refocused on profitability. Licensing costs less than full production. Creator partnerships tap into niche audiences that algorithmic platforms like YouTube have optimized to reach.
Whether these established creators can maintain momentum on Netflix's interface remains uncertain. YouTube's algorithm