Jon M. Chu's production company Electric Somewhere has restructured its leadership to support aggressive expansion into television and animation. The studio promoted Jana Helman to Head of Television and elevated Aimee Rivera to SVP of Motion Pictures, signaling Chu's ambitions to build a content empire beyond his signature theatrical releases.
Electric Somewhere, known for backing Chu's blockbuster musicals like "In the Heights" and "Crazy Rich Asians," now pursues a broader slate. The company focuses on four-quadrant event films driven by music and movement, a lane where Chu has dominated mainstream cinema. The new leadership structure reflects the studio's intent to develop television projects and animated content alongside theatrical releases, diversifying revenue streams across platforms and formats.
Helman brings development expertise to television, a sector where music-driven properties have found audiences across streaming and traditional networks. Rivera's expanded role in motion pictures positions her to shepherd feature projects as Electric Somewhere fields multiple filmmaking initiatives simultaneously. Both executives report to Chu, who maintains creative oversight across the company's portfolio.
The hires underscore Hollywood's ongoing shift toward production companies operating as multi-platform content factories. Electric Somewhere follows the model of established indie producers who leverage trusted creative voices across film, television, and digital formats. Chu's brand centers on spectacle, choreography, and ensemble narratives that translate across media. Television offers the studio prestige opportunities and episodic storytelling flexibility that feature films cannot provide.
Chu's recent work includes directing "Wicked," the musical adaptation released this fall, and producing "Crazy Rich Asians" sequels under development. The director commands significant studio trust, having navigated the commercial landscape successfully for nearly two decades. Electric Somewhere's expansion reflects confidence in Chu's ability to execute ambitious projects at scale.
The television and animation push also positions Electric Somewhere to compete