Lil Wayne is launching a weekly video podcast called The Joint Venture Show alongside sports radio personality Craig Carton, debuting July 22 across YouTube and multiple platforms. Magilla Entertainment produces the series, the same company behind Peacock's O'ahu Shores and Discovery's Moonshiners.
The partnership reunites Wayne with podcast content after his previous ventures in the space. Carton brings established credibility from decades in sports talk radio, where he built a devoted audience through provocative commentary and celebrity access. The combination of Wayne's hip-hop star power and Carton's media experience targets an audience hungry for unfiltered celebrity conversation mixed with sports culture commentary.
The Joint Venture Show arrives as podcasting continues fragmenting into niche platforms beyond traditional audio streaming. YouTube remains the dominant hub for celebrity video podcasts, where creators like Logan Paul and Joe Rogan have built massive audiences. Magilla Entertainment's track record producing reality content for major streamers and cable networks suggests The Joint Venture Show will lean into production value rather than bare-bones recording.
For Wayne, the podcast marks his return to regular media output after focusing primarily on music and occasional high-profile interviews. His Tha Carter V era established him as a cultural commentator willing to discuss hip-hop politics, entertainment gossip, and current events. Carton's sports radio background provides natural podcast infrastructure, having already navigated interview formats and audience engagement across platforms.
The weekly cadence creates predictable content for both YouTube's algorithm and syndication across podcast apps. This structural approach differs from celebrity podcasts that release sporadically. Consistent scheduling typically drives subscriber growth and sponsorship opportunities.
The entertainment industry continues betting on celebrity podcasts despite market saturation. Most successful shows combine A-list talent with complementary co-hosts who handle production logistics and keep conversations moving. Wayne and Carton's combination