Grupo Mórbido founder and CEO Pablo Guisa is leveraging his genre credentials to boost the Costa Rica Media Market's profile as an emerging hub for horror and thriller content. Guisa has signed on as producer for two projects at CRMM: "Greetings from Maryland" from Salvadoran filmmaker Ricardo B'atz and "What Lives in the Storm," both positioning the revived market as serious infrastructure for genre storytelling in Central America.
Grupo Mórbido, the Mexico City-based production and festival outfit known for championing Latin American horror, represents a significant vote of confidence in CRMM's trajectory. The market has spent recent years rebuilding its reputation and pipeline after earlier dormancy. Guisa's involvement signals that established players in the regional genre space now view Costa Rica as a legitimate production destination, not just a secondary market for international co-productions.
Beyond the producer deals, Guisa has launched a Blood Bank Initiative at CRMM, a program designed to nurture emerging horror and thriller projects and connect filmmakers with funding and distribution pathways. The initiative reflects broader industry momentum around genre content from Latin America, where horror has become a lucrative export category for streamers and festivals alike.
Both projects tap into cultural storytelling specific to Central America. "Greetings from Maryland" mines immigrant experience and displacement narratives, while "What Lives in the Storm" engages with regional mythology and environmental anxiety. These are the kinds of locally-rooted genre stories that have gained traction internationally, from Mexican horror hits like "We Are Monsters" to the success of regional titles at Fantastic Fest and other genre-forward festivals.
Guisa's multi-pronged commitment to CRMM reflects how established producers are now actively building infrastructure in secondary markets rather than waiting for projects to emerge organically. The Blood Bank Initiative particularly signals that