Singapore's Silver Media Group is developing "Dragon's Dojo," a vertical animated series rooted in Indonesian folklore, in partnership with boxing legend Chris John. The mobile-first project launches the ASERYA Asian Mythology Franchise, a multi-platform initiative centered on stories from the region.
The partnership bridges entertainment and sports celebrity. Chris John, an iconic figure in Indonesian boxing, brings both cultural credibility and audience reach to the project. Silver Media Group, a prolific producer in Southeast Asian content, handles creative development and distribution strategy.
"Dragon's Dojo" targets the exploding vertical video format, designed for mobile viewing rather than traditional widescreen presentation. This reflects how streamers and platforms increasingly commission short-form content optimized for phones. The animation will draw directly from Indonesian folklore, positioning the series within the broader Asian content boom that has defined global streaming in recent years.
The ASERYA franchise represents an ambitious bet on mythological storytelling across Southeast Asia. Rather than isolated projects, Silver Media Group structures the venture as an expandable universe with multiple entry points. This mirrors how studios like Netflix and Disney approach IP, building franchises from cultural source material that resonates across diaspora communities and international audiences discovering Asian narratives.
Vertical animation remains a growing sector. Platforms like TikTok, Instagram, and YouTube Shorts have normalized portrait-mode storytelling, creating demand for content built specifically for that format rather than cropped from landscape productions. Studios increasingly greenlight vertical projects targeting Gen Z and younger millennial viewers who consume most content on mobile devices.
The involvement of Indonesian talent and production suggests Silver Media Group is localizing both creative direction and business development. This approach has worked for regional studios competing against major streamers by centering authentic cultural perspectives and leveraging local celebrity power. Chris John's participation signals the project takes its Indonesian identity seriously rather than treating Southeast Asian content as exotic backdrop for Western audiences