Vietnamese production company Bee Entertainment is leading its Busan market slate with the psychological horror film "Arithmadtic," which takes place at an elite international school. The company is presenting the genre-heavy collection to international buyers at Busan's Asian Contents & Film Market (ACFM).
Bee Entertainment's offerings include a new film from the director of "The Corpse," though specific details about that project remain limited based on available information.
The slate arrives at a moment of strength for Vietnamese cinema. Vietnamese films generated more than VND3 trillion, approximately $114 million, at the domestic box office in 2025. This marks the first time Vietnamese titles outperformed international films in the local market.
The psychological horror category has gained traction in Southeast Asian markets, and "Arithmadtic" positions Bee Entertainment to capitalize on buyer interest in genre content from the region. The film's setting at an elite international school suggests it may explore themes relevant to both domestic and international audiences.
Bee Entertainment's presentation at ACFM reflects broader momentum in Vietnamese film production and distribution. The company's decision to lead with horror content aligns with genre preferences among Asian markets and streaming platforms currently seeking diverse content sources outside traditional production centers.
The Busan market represents a key venue for Southeast Asian producers to connect with distributors, investors, and platform executives. Bee Entertainment's participation underscores Vietnam's growing prominence as a production hub within Asia's entertainment landscape, particularly following the record domestic performance of Vietnamese films in 2025.