Raagverse, a new Indian music label blending human songwriting with AI production tools, launches its debut album "Janaa Hai Toh Jao" on October 20. The label comes from Amita Madhvani, CEO of Equinox Virtual, which she co-founded with Ram Madhvani. Equinox Virtual operates as an arm of Equinox Films, the production company behind the critically acclaimed series "Raktacharitra." The venture represents a shift toward hybrid creative models in Indian music, where human composers maintain artistic control while artificial intelligence handles production elements. Raagverse positions itself within India's growing music industry, where streaming services and digital platforms have expanded opportunities for independent labels. The label's approach reflects broader industry trends exploring AI's role in content creation, though specifics about the album's songs, artists, and production process remain limited in available information. Madhvani's involvement suggests backing from established film and television production expertise. The October 20 release date marks Raagverse's official entry into the competitive Indian music market. The initiative joins other recent ventures experimenting with AI-assisted creative tools across film, television, and music sectors.
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Human-AI Indian Music Label Raagverse Launches With ‘Janaa Hai Toh Jao’ (EXCLUSIVE)

Key facts
- Raagverse, a new Indian music label blending human songwriting with AI production tools, launches its debut album "Janaa Hai Toh Jao" on October 20.
- The label comes from Amita Madhvani, CEO of Equinox Virtual, which she co-founded with Ram Madhvani.
- Raagverse positions itself within India's growing music industry, where streaming services and digital platforms have expanded opportunities for independent labels.
- The label's approach reflects broader industry trends exploring AI's role in content creation, though specifics about the album's songs, artists, and production process remain limited in available information.
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