Ryan Gosling's 2016 comedy "The Nice Guys" has become Apple TV's most-watched movie, 28 days after the film went live on the service.
Directed by Shane Black, the R-rated film pairs Gosling with Russell Crowe as two detectives working a case set in the late 1970s. Gosling plays Holland March, an alcoholic private detective and single father, while Crowe portrays a Yoo-hoo swilling enforcer. Margaret Qualley appears as anti-pollution activist Amelia Kuttner, whose disappearance drives the plot.
Black wrote the script with Anthony Bagarozzi. Producer Joel Silver cast Gosling and Crowe in the leads, with the intention that Crowe would play the straight man to Gosling's comedic role. The film runs 116 minutes.
"The Nice Guys" initially underperformed at the box office when it released in 2016. Under Skydance's ownership of Warner Bros., the studio is not attempting to resuscitate commercial misfires like this one through theatrical re-releases. The Apple TV performance marks a new audience discovery for the film a decade after its original release.